Key FinTech Trends of 2024: Pay by Bank, GenAI, and Hyper-Personalization Lead the Charge
In 2024, Pay by Bank (PBB) emerged as a serious alternative to traditional card payments, according to Philip Benton, Principal FinTech Analyst at Omdia. PBB, which uses banking rails to process payments, has struggled with consumer adoption due to an inconsistent user experience in the past. However, advancements in APIs and the growing global adoption […]
