Five innovative startups have been selected to join the 2025 spring cohort of the Northwestern Mutual Accelerator, powered by gener8tor. Focused on driving forward solutions in FinTech, InsurTech, data security, and wellness, the program continues to back scalable companies that align closely with the strategic priorities of the financial services leader. Chosen from a competitive pool of over 500 nationwide applicants, the selected startups were evaluated for their investor readiness, growth potential, and relevance to Northwestern Mutual’s mission. Each company brings a unique approach to addressing challenges in finance, healthcare, and digital security.
Among the new cohort is Counter, a company addressing financial uncertainty tied to family or medical leave. Counter offers pooled emergency funds and HR-friendly tools that help manage the complexities of leave, providing essential support for both employees and employers.
Also selected is BetaScore, a platform leveraging artificial intelligence to create dynamic credit scores for small businesses. Its solution is designed to enhance fairness and efficiency in lending, particularly for community banks and financial institutions, by reducing bias and offering real-time insights into financial health.
Magier AI, based in California, joins the cohort with its flagship product, Magier Shield DLP. This enterprise-level platform offers data loss prevention tools, including real-time threat detection, PII masking, and automated compliance, serving both the healthcare and financial sectors.
TenYour introduces a “Safety Net” product aimed at supporting the financial well-being of the middle class. The service provides economic stability in the event of job loss, addressing a growing need for protective financial solutions.
Rounding out the group is Value Buddy, a company providing fast, accessible business valuations and risk assessments. Its tools are geared toward SBA lenders, financial advisors, and exit planners, offering an affordable solution for evaluating small business acquisitions.
