The asset management industry, known for its cautious approach and collective decision-making, is undergoing a quiet transformation in how it handles compliance, particularly in fund marketing. Traditionally, firms have been reluctant to act independently, preferring to move in unison when regulations tighten or competitors take the first step. This reactive behavior has often led to industry-wide scrambles, straining legal and compliance teams and leaving little room for strategic planning.
In 2024, this herd mentality was tested when global regulators handed out record fines for non-compliant marketing practices. According to RegTech provider Zeidler Group, the wave of penalties triggered a rush of reactive risk assessments across the industry. Compliance departments were overwhelmed, and law firms were inundated with similar questions from multiple clients, slowing processes and hampering clarity.
In response, some forward-thinking asset managers are shifting gears, opting for a proactive approach to compliance. Rather than waiting for enforcement actions, these firms are integrating automated review systems to ensure marketing materials meet evolving regulatory standards from the outset.
Zeidler Group’s Marketing Material Review Tool (MMR-Tool), launched in early 2024, is one of the solutions driving this change. The tool offers a jurisdiction-specific, lawyer-reviewed workflow that helps firms preemptively address compliance concerns. Already adopted by hundreds of regulated firms worldwide, the platform has improved review times, enhanced legal clarity, and created transparent audit trails.
The benefits extend beyond compliance. With reduced risk and clearer legal guidance, firms are gaining the confidence to expand marketing efforts across borders. The shift reframes compliance from a burdensome obligation into a strategic asset – boosting efficiency, creativity, and brand trust.
As compliance continues to evolve into a key business enabler, early adopters of smart tools like Zeidler’s MMR-Tool are gaining a clear edge in a traditionally risk-averse industry.
